Generation Next Seoul Fashion Week : [Dozoh FW16]


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Dongwook Jo.

Futurism, Distortion, Wearbility

A modern western take on the Samurai concept, Dozoh can do no wrong with this collection.. Well crafted pieces that have minimal and refined detailing which are very wearable. I liked the way where he popped in 4 dominant colours which made it easier to dissect – black & white, red, blue.

Asymmetric cuts and angles with just black and white, not too messy for the eye.

The red sleeves is probably my fav from this red set.

Electric Blue. The pullover jumper / sweater is my fav. It totally plays on that “samurai concept” with sword straps and masks. 

Minimalistic with subtle ounces of detailing in sleeves, pants or just angles.

The second one is my fav with those sleeves.

Well done Dozoh! Will look forward to your SS collection.

Extra: interview with Dozoh on the blog soon.

For full collection:

SFW: Dozoh



Seoul Fashion Week

Annyeong Seoul : Common Ground

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Business KoreaRed Dot | Chiamhuiy

With 200 shipping containers in your face, this is the place to be for fashionistas to get a cool #ootd shot and/or shop for the trendiest emerging design wear. I never had the thought of going here as I’ve pretty much been packed with alot of schedules, but this time I thought I might check out the designer pop-up stalls.

@NavyFactory instagram |

Speaking of which, I went to visit new designer friend Kil Kang Wook. Director and Designer behind NavyFactory. An emerging designer with great taste in mens wear and earning many collaborations with other emerging designers. His collection at Fashion Kode rewiew will be up on the blog soon. If you’re in the area, make sure you pop in and see his trendy line. xx

The day my crew went the venue wasn’t that crowded so I had some time and space to laze around before I went off to see Yohanix‘s sample sale. Which is a mention on another day (a day which I wished I had remembered to bring my credit card. Regrets! haha).

I would also like to suggest bring a friend to look after your credit card hahaha. It’s a pretty big big big variety shopping mall. Too many items you can’t miss out on especially designed by the upcoming local designers. Oh and don’t forget to check out the eateries. Just the cafes and food trucks. Grab a nibble in between your shopping ventures hehe


Address for taxis riders:

200, Achasan-ro, Gwangjin-gu, Seoul
서울특별시 광진구 아차산로 200 (자양동)

Subway for the travel walkers keke:
Get off at Konkuk University Station (Seoul Subway Line 2 or 7), Exit 6.
Walk straight from the exit. You totally won’t miss it. It’s a pretty big milestone in your day’s journey.




First of all, a little flashback for you.

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Move over “Wizard of OZ”, Hello to “Pinocchio”.

Instead of seeing sequinned illustrated garments with flashes of metallic and pops of peach and green, I saw a more toned down serious yet still had that cheeky essence in this collection. The slogan “I’m an honest boy” gave away that “take me serious” mood.

Despite being Fall Winter season they still didn’t shy away in giving us splashes of colour pops and they sure do like their fishtail high wasted skirts, don’t they. They’re too low for me. xD I’m loving the 2 in 1 kind of fishtail silhouette but asymmetrical look in this jumper outfit plus if you look closer the sleeves are cutout.

And yeap, that 70’s flare is still here folks! I was never a fan of it though.

I am never too keen on fur as it’s plays a heavy winter and pretentious mood, but I like how BNB12 used a ombre or dip-dye colour tones, or however you may call it, in their fur. A cool way to cas (casual) down the heavy look.

Im sorry, I know this is trendy among the Korean fashion industry, but puffy jackets are never in my books xD The fur sleeves are too bulky for the look. I remember hearing the designers said these two are their most popular looks? I don’t remember, but personally, it ain’t my thing.

Extra sleeves anyone? I’ve noticed extra sleeves are still prominent throughout Fashion Week. They didn’t miss the memo this season of adding velvet to the line teamed too with – my fav- a pair of loose culottes ❤


This is my fav garment of whole collection! The dress is neoprene which means its stretchy and it’s slim shape will mould to your body shape. Although it is quite long. “Must wear heels” alert! haha This is the first look for the runway and the model struts poses at the end with a cheeky sassy attitude. Get it, girl! You got the look! #fire #imsohawt

When I took a look at the print myself at their showroom I told them “It’s like Where’s Wally, but Where’s Pinocchio”. They agreed so I guess I will call it “Where’s Pinocchio Print Dress” to remember it by. keke

I wonder what their next theatrical theme will be? Or won’t they….

Which outfit do you prefer?

Thank you to designers 박정상 & 최정민. You’re always both so welcoming when I come to see you at your showroom for a chat. The runways are always so inspiring and upbeat with a 70, 80, 90s cheeky vibe! Thank you for coming out greeting the audience on a more personal and fun level! Keep up the great work!

To see the full collection: SEOUL FASHION WEEK or INAPAD.



HD photos posted by DEUXHOMMES.

I wasn’t able to attend this runway as I was at Generation Next, but since she was so nice to me at her afterparty that I thought I should mention her hehe 🙂

Jarret’s collection bought me back to an era of rebellious and teenage creativity.

First of all, hair hair hair hair!~ It was the hair that gave away that fiery attitude! ❤ Don’t you remember flipping that hair as your crush came over? “Nostalgia” as IFBKSeoul implies..*memories pouring back*

Deux Hommes suggests “at times straight out of a scene from Miss Saigon”. Hm..Really?. *runs off to see Miss Saigon*

As for me, I noticed a balance of the below trends:

  • frayed lining and hem
  • open oversized jackets
  • velvet
  • sports luxe
  • typography graphics
  • block heeled boots
  • fur fur fur fur but through sleeves, shoulders or neck wraps
  • bumper jackets with double zips

I reckon the above trend elements really did sum up Jarret’s intent of the teenage rebellious nature with that touch of youth creativity. The outfits didn’t appear in an orderly fashion either than would expected from a typical runway, rather it was styled in ways that fit the cool, attitude and nerdy teen randomly. It wasn’t one of my best shows of SEOUL FASHION WEEK but it was enjoyable with wearable pieces.

On another note, thanks Jarret for telling us you wanted to style fur in a way that isn’t too heavy through a casual and lighter feel. I find that fur can be very intense and at times “pretentious”. I know how you feel, girl! hehe  Good luck, Ms Ji Youn Lee!