Under 10 Minutes with Theresa Chung.

under 10 mins with thereas chung

What is Theresa Chung doing in 2016?

I am launching my own Fashion Agency under Theresa Chung called ATOWN LABEL.

What is Atown Label?

It is a fashion Agency label representing emerging international and Australian designers.

Was Theresa Chung not happy with fashion blogging, what made her expand?

It’s not that I wasn’t happy. With Dream Of Colour AU, I could get into a lot of fashion shows and events. I just needed something more. With my skills in styling, sales and social marketing, I feel like I have the potential to go higher. At fashion weeks, I met up with a lot of fashion designers who are finding it hard to market or promote their own collections. A lot of other agencies work on monthly fees which can cost up to thousands of dollars which new designers are not in the right financial state to be investing in, thus having to shut down their business. I mean we’re both starting why not help each other and maintain that relationship into the future. Right now, I am focusing on models that suit my branding and designer’s branding. I’m sure it will expand later on down the track.

Where can one find the funding to start up?

If you are thinking to start up your own business make sure you have a simple business plan to apply for business loans, investors / sponsors or government grants. Business plans are simply a guide outlining your goals and plans to help you reach those goals. I was quite overwhelmed by the amount of public business plan templates on Google. Don’t be sucked into the “buy our business plan and you can grab the latest daily subscription of how to start up your business.” I guarantee you that’s a scam by the dodgy invoice they give you. I totally fell for that!

Really, all you need is a business plan provided by your local government. It’s free and gives you a simplistic template which you can dissect and delete sections that you feel fit to delete. A free hotline for business start-up advice will be on the government website should you need answers rather than investing thousands of dollars and hours with a lawyer at the start of your business. You just need to get your trademark, business number, domain, and tax all sorted first. These can be a financial hassle but its worth it in the long run should you ever come across copyright issues.

How did Theresa Chung find the funding to start her own business?

I was lucky enough to find an investor that has taken interest in my plans. I was referred to this investor by people who I met at previous events. While funding is important, public profile is equally important.

So how does Theresa Chung increase her public profile?

Since 2010, I’ve been attending events, especially fashion weeks, as a fashion blogger. I’ve been blessed to meet so many industry people who have guided me to run my own path. I love meeting new people even if it doesn’t involve fashion. Everything I do is inspired by other people’s goals and ambitions. My public profile keeps increasing everyday as I have already received so much attention from new clients even before I have officially launched Atown Label. I am very grateful, but sometimes the amount of work can be stressful.

So how does she juggle with Theresa Chung’s and Atown Label’s activities?

I provide my own personal styling services under Theresa Chung that can or not relate to Atown Label depending on client requests. Under Atown Label I communicate with bigger clients such as designers and retailers.

It’s just a matter of differentiating and prioritising certain activities under the corresponding business. I take weekends off from clientele meetings for yoga, family or friends. As much as I am busy I still need to take off 2 days to refresh my brain. I do get brain freezes from time to time even when I’m in meetings haha. My clients think it’s funny that even I, as CEO, still have my weird moments hehe.

What else will Theresa Chung be doing in 2016?

I will be updating 3 blogs, because I know that not all of my followers follow me for just fashion. I have fashion, business and lifestyle followers.

TheresaChung will be a public profile blog for business.

Dreamofcolour will now be a blog merely for my opinions of fashion.

ATown Label ‘s blog page will be designer and collection updates, interviews and collaborations.

ExclusivelyTrendy will be snippets of my lifestyle adventures around the world whenever I attend fashion weeks and other events.

I will be travelling with all three. I cannot leave my followers empty handed while I run on my own journey. I will be taking videos and photos at fashion runways and meetings with my clients with authorisation.

Why would Theresa Chung want to reveal the secrets to running her business?

It’s not like I want to reveal everything. I don’t think there is enough insight for aspiring fashion students. I find it frustrating where people ask me what do you do? I reply, “I work in fashion.” The 9/10 times typical response is “Oh, you’re a designer?”. I would have earned 1 million dollars the amount of times I have been asked that.

The fashion industry is a big community to dive into. Fashion design may be the most promoted in fashion, however there are other areas that help make fashion design come to life. i.e fashion buying, fashion agency, fashion marketing, fashion PR, fashion pattern maker, fashion stylist, full time fashion blogger, fashion writer, fashion editor, fashion photographer, fashion model, event management, etc. There are much more areas I haven’t even touched on.

What I am providing through my branding is an insight to fashion agency activities involving fashion designers. Obviously, I won’t be revealing the legal logistics behind my brands, but I hope that my followers will not be sticking to the one “fashion design” pathway into the fashion industry.

What is Theresa Chung’s schedule for the next 6 months?

Still considering New Zealand, Hong Kong and Tokyo fashion week.


What is Theresa Chung’s advice for others?

Like I told Sauce Ink Mag:

 “My main words to you are: DREAM IT, PLAN IT, DO IT!”


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Fashionista of the Week: Sauce Inc Mag

Thanks Sauce Ink for taking the time to feature me in your January Fashion Influencers interview spot. 

Screen shot 2016-01-25 at 5.48.19 PMScreen shot 2016-01-25 at 5.41.30 PM

Sauce Ink Mag:

Not your average Asian, get to know more about Theresa Chung, and her TDF quirky style as we got the chance to sit down and ask her more information about her style, her blog, and her blogging career that led her to build her own fashion label.

So so? What are your thoughts? hehe

To view the full interview click here.

Merry Xmas

Hi Guys,


Unfortunately, I have been busy due to work and xmas holidays.

I have also been focusing on my label so will send you some snaps soon hehe

Hope you all have a safe, warm or cool xmas and new years.

Dress up and Drink heaps hehe


Theresa merryxmasdoc

Social Events : The Spring Racing Affair


The Spring Racing Affair by The Lifestyle Collaboration

spring racing affair

Style, Millinery and Beauty at one event? Sure, I’m in! Are you? And just in time for the Racing Season.

For social events and style advice make sure to Subscribe to www.thelifestylecollaboration.com. Lindsay and Rachel, both with impeccable style and experience, sure has caught my attention! GO LADIES!

For tickets and details on this event hop over  to The Lifestyle Collaboration.

See you there :)

Credit: The Lifestyle Collection

Source: Social & Events

Wanna be a stylist? : The Australian Style Institute

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To my fashionistas in Brisbane, here’s your chance to see what’s in it for you!

Become a stylist like me. Fashion events stylist, personal stylist, whatever you want.

The Australian Style Institute is opening up it’s course for you! Register before it’s too late!

Course information:

The Become a Stylist course will run for two days in Brisbane’s CBD from September 26-27, 2015. Location: Capri by Fraser Suites.

Course content:

The course is designed to give students insight and knowledge into the world of professional styling, highlighting what they need to know and how to begin or build on their career as a professional stylist.

Learn roles and responsibilities required of a personal stylist; how to set yourself apart as a professional stylist; success strategies for successful styling; how to curate your own stylist wardrobe; the power of style and image; how human behaviour plays a pivotal role in style; personal styling and for TV and magazine; explore career pathways available to a stylist.

How to register:

Register your interest at http://www.becomeastylist.com.au or email success@australianstyleinstitute.com.au


The Australian Style Institute

Australian Fashion Week : A Dream

fashion week

I had a dream…A dream to combine Brisbane, Melbourne and Sydney Fashion Week. If I were to organise the ultimate biggest fashion week to represent Australia I would push 3 cities in a week – Monday to Sunday. Having different weeks for all three cities is very confusing for me and for others! So why not?

Let’s see what my schedule could look like if this ever comes to action. P.S I will just leave venues as it is :)

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While I love designers, I love seeing emerging designers showcase. I mean how did designers start anyway?…

In addition, why not feature a runway of how designer street wear continues to influence every day? The new trends, the returning trends and the uniqueness.

We can not just leave out the official after-party right? Let’s get glamorous, fashionable and have a drink and dance with other fellow industry members.

I really do enjoy Industry get-togethers. Brunch, dinner or whatever it may be. It’s a time where people are relaxed with each other, talk about the industry, fashion week and networking. I’ve learned a lot and met so many inspiring fellow industry members at Brisbane events.

My #outfitoftheday style for #fashionweekaus

fashion week style

Maybe you are asking why am I not wearing glamorous designer wear or bright colours for fashion week. I also work behind the camera so I would rather be in an outfit that is comfy yet still describes my personality into my wear. i.e. quirky, comfy, effortless, fun, style, pattern, individualism. Let’s face it, wearing heels all day won’t be as glamorous at the end of the day.

I chose crèmes, blacks and browns as Australian weather is kind of unpredictable, especially in Melbourne. The crèmes still exudes warmth and that relaxing feel that Australia has. And oriental spring blossoms on the shirt screams me – Asian! Haha And I need nails that fit with my colour tones. I use the camera so I have to have coloured nails too!

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Fashion BLOGging and fashion INSTAGRAMers are taking fashion week by storm. It’s just too easy to express an opinion of a designer showcase and/or take shots and Instagram the hell of a cool runway look. It’s how we keep up with all the fashion hype. So we totally need more fashion bloggers and photographers in the VIP line. And yes we need top fashion icons such as Gary Pepper, Margaret Zhang or Kate Waterhouse, but we still need to recognise the local social people. Bring on board more bloggers. Yes, I still hear stories about how SOME, NOT ALL, bloggers fight their way through the line to get to VIP. Those bloggers give us a bad impression. However, those who are genuine bloggers who don’t care for VIP, just need a glimpse on the sideline, even 3rd or 5th row is fine for them, deserve 2nd or VIP. That’s just my opinion. Although it’s hard to tell who is genuine in this competitive industry. I would love to mention fellow bloggers who love being themselves and would appreciate my company at fashion week but I can’t be too publicly biased hehe

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So how would your #fashionweekaus look like?

– Entry post for www.farfetch.com “Take Over Australian Fashion Week” –